Brand system
DristikonNE Brand Kit
The complete identity system for দৃষ্টিকোণ NE. The Assamese wordmark is always the most prominent element; NE sits directly beneath it; the tagline সত্যত আধাৰিত stays secondary and is never used as decoration on news cards.
Primary lockup
Full lockup: wordmark + NE + tagline. Use for covers, signage, official documents.
Compact, horizontal and monogram
Color
Navy
oklch(0.28 0.06 255)
Navy Deep
oklch(0.22 0.05 258)
Midnight
oklch(0.18 0.04 260)
Burgundy (accent)
oklch(0.42 0.11 20)
Paper
oklch(0.982 0.004 95)
Ink
oklch(0.2 0.02 260)
Gradients are restrained: navy-deep → navy → midnight for hero and brand surfaces; burgundy reserved for breaking news and accent moments. Never neon, never decorative.
Typography
Headlines — Spectral
The river does not hurry, and neither do we.
Assamese — Noto Serif Bengali
দৃষ্টিকোণ · সত্যত আধাৰিত
Body & UI — Work Sans
Body text is set for long-form reading: comfortable size, generous line height, and a measure of roughly 700 pixels on desktop.
Tagline usage
- Use সত্যত আধাৰিত in the full lockup, footer, signage, official documents and covers.
- Never on news cards, social graphics or as repeating decoration.
- English gloss “Based on Truth” may accompany it in English-language contexts.
Social templates
Headline set in Spectral, two lines maximum.
“Quote cards use the serif, italic, with the wordmark below.”
Light template for standard news posts.